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Как написать эссе для поступления в бизнес-школу


Где требуется писать эссе


• В языковых тестах TOEFL и IELTS
! Правильная грамматика и хороший словарный
запас, общая связность повествования.
• В тесте GMAT
! Логика, умение подбирать правильные аргументы,
выразительный и грамотный язык.
• При поступлении на программу МВА в одном из разделов аппликационной формы
! Собственная позиция, логическая связь между
разными событиями вашей жизни, чувство юмора,
хороший стиль. Но самое главное – эссе должно
быть интересным.


Требования к эссе в бизнес-школу
 

Бизнес-школы обычно требуют написание 1-5 эссе каждая.

Объем среднего эссе –200-1000 слов.


Общая тематика эссе.

1. Почему вы решили получать степень МВА в выбранной школе
2. Цели в жизни и карьере, собственное развитие
3. Что отличает вас от остальных кандидатов на получение степени
4. Примеры для подражания, которым вы следуете
5. Командная работа или лидерство
6. Самое большое личное и профессиональное достижение
7. Ошибки и уроки, которые вы извлекли из них
8. Деятельность на пользу общества
9. Этические вопросы бизнеса

Необычные темы эссе.
• Berkeley
Какая ваша любимая цитата и почему вы ее любите?
• Harvard
Испытывали ли вы культурный шок и как вы справились с ним?
• Chicago
Если бы вам пришлось придумывать новое название для Chicago
Graduate School of Business, то как бы вы ее назвали?
Если вы подаете заявление в школу во второй раз, то скорее всего
вам придется написать еще одно эссе о том, что изменилось
с прошлого раза.


Также в некоторых случаях отдельное эссе нужно писать для получения
стипендии.

При написании эссе важно
• Соблюсти все формальные требования
• Показать знание специфики бизнес-школы и
соответствие ее собственным карьерным целям
• Описать собственные исключительные черты и
то, чем вы можете быть интересны бизнес-
школе
NB: Для программ MBA – рассказать о вашем
потенциале как руководителя, для программ
EMBA–о масштабе нынешней работы

Подготовительная работа
1. Очень внимательно изучите информацию о школе
2. Определите ключевые показатели
– Цели в жизни и карьере
– Ваши отличительные качества
– Как вас характеризуют окружающие
– Основные достижения и провалы
– Чем бы вы хотели заниматься в течение следующих 5 лет
3. Подберите хорошие факты и истории из жизни
4. Выберите темы – некоторые школы дают возможность выбрать один
вариант из нескольких

Соответствие теме
• На чтение эссе обычно уходит 2 минуты – за это время нужно дать
четкий ответ на поставленный вопрос
• Для каждой бизнес-школы нужно писать свое собственное эссе,
даже если темы кажутся вам близкими
• Отдельные части можно использовать для разных эссе, но они
должны точно попадать к контекст вопроса
• Нужно писать о недавних событиях в карьере и жизни, а не
рассказывать об успехах в средней школе

Краткость изложения
• Не перечисляйте в эссе все факты карьеры и не описывайте всю
биографию
• Не дублируйте информацию из резюме и рекомендаций
• Используйте 2-3 «говорящих примера»
• Избегайте долгих фраз «ни о чем»
• Не превышайте лимит по объему

Проверка эссе
• Не доверяйте написание эссе другому человеку, но обязательно
соберите как можно больше отзывов от правильных людей
• Постарайтесь найти возможность дать почитать эссе носителю
языка, желательно из бизнес- или академической среды
• Обратитесь к русскоязычным выпускникам школы – пусть они
проверят эссе

Что нужно делать
• Рассказывать свою историю с юмором–но не
использовать непонятных шуток
• Подбирать хорошие оригинальные образы, но
опасаться клише
• Начинать эссе с хорошего примера, шутки, цитаты, а
не с общих слов
• Возвращаться к редактированию эссе несколько раз
• Писать грамотно, сохраняя хороший стиль

Нельзя делать
• Начинать писать эссе, не представляя себе общего
плана
• Включать информацию, не соответствующую
действительности
• Оскорбительно высказываться в адрес любых
этнических и социальных групп
• Описывать нелегальные или неэтичные действия
• Использовать сленг, который понятен только в вашей
компании или узко специальной области



A Dozen Tips for Your MBA Essay (Советы для написания эссе MBA)
 

Part of the business graduate school admissions process is the essay -
your chance to speak directly to the people making the decisions. Learn to
write a great essay with these dos and don'ts.

If you're applying to business graduate school, the MBA essay is your
opportunity to get personal and show more of yourself than fill-in-the-
blank applications or transcripts ever could. But before you unleash your
inner Faulkner, review these tips from Donna Spinella, assistant dean and
director of the Duke MBA Cross Continent Program at Duke University's
Fuqua School of Business.

Spelling and Grammar Count.

"One or two tiny errors, of course, are no big deal," says Spinella. A
pattern of errors, though, is a red flag. "It often means one of two
things: The communication skills are weak or that the person is careless."

Presentation Counts, But Don't Overdo It.

No handwritten essays on smudged paper, please. Otherwise, keep it
straightforward and let the quality of your words make the impression.
"There's no need to gild the lily," she says. "Putting it on fancy
stationery or trying to jazz it up with funky fonts is not going to win
you brownie points."

Watch Your Length.

"If you really, really want to win the hearts of the people reading [your
essay], stick to the requested length," says Spinella, explaining the
standard essay length requested is between two and three double-spaced
pages. "We have readers who, if an essay runs significantly longer, just
stop reading where we've set the page limit."

Be Honest.

An MBA essay is certainly not the place to be shy about your merits, but
it's no place to stretch the truth. "When parts of the application don't
fit together, it's easy to surmise that someone is probably stretching the
truth beyond optimistic interpretation," she says.

Don't Tell Readers What You Think They Want to Hear.

Schools receive thousands of essays. Distinguish yourself by answering
thoughtfully. "We really do want to understand people's own unique
thoughts so tell us something unique. If you are not a real iconoclast,
then at least describe your strengths, skills and potential contributions
with the level of depth and passion you want us to believe you will bring
to the program," Spinella says.

Answer the Questions Asked.

"Everybody starts by answering the question, but then by the end, a lot of
people are off on some completely different track," Spinella says,
advising applicants to constantly make sure they are answering the
question asked.
Use Concrete, Personal Examples.

It's much more powerful to read a personal experience in the answer to a
question about leadership, for example, than just an opinion.

Show Your Desire to Attend the School to Which You're Applying.

Even if you're applying to 10 schools, don't write one generic essay.
"We're interested in more than just why they want to go to business
school, in general," she says. "We want to hear why they specifically want
to come to this school and this particular program."

Use Your Essay to Explain Gaps.

Spinella says it's not uncommon to receive a strong application that
contains some spottiness. The essay is the place to explain what happened.
That said, don't diminish yourself in the essay. "We're not looking for an
apology," she says. "We're looking for an explanation."

Have Someone Else Read Your Essay.

Spinella recalls a less-than-impressive essay on risk-taking in which the
writer chose to write about whether or not to purchase a car. "Have
someone else read it," she says. "Ask 'Is this really interesting? Would
anybody care?'"

Show You're a Hard Worker.

"We're always reading between the lines to find commitment," she says.
Getting an MBA is daunting, and application essay readers are looking for
qualities indicating applicants have what it takes to get through the
program.

There Are Limits.

It's an essay, not a confession. "Don't tell us things that are too
personal," she warns. "Use the level of discretion you would use the first
or second time you meet someone in a social setting."

Your application essay is your opportunity to speak directly to the people
making admissions decisions. Show them, as concisely and respectfully as
possible, that you're an individual capable of thriving at their school.

Essay Tips

The Purpose of the College Application Essay
25 Most Common Business School Essay Writing Mistakes

Before you read examples of real essays here the top 25 most common essay
writing mistakes. These are mistakes that students commit every year and
that have a disastrous effect on their chances of getting admitted. Learn
from their mistakes so you don't commit any of these errors in your own
essays. So without further ado, we present to you our list of the

25 most common essay writing mistakes

(25 самых распространенных ошибок при написании эссе):

1. Not answering the question. It may seem like an obvious mistake, but
many applicants don't answer the question. Or they answer part of the
question but not all of it. If you are asked about a time that you've been
a leader and the impact that your leadership had, don't just describe when
you've been a leader. Make sure you also address the impact of your
leadership. This is a mistake that many students make when recycling their
essays or using the same essay for one school for another. If you do
recycle your essays, edit them carefully to make sure that they completely
answer the questions asked.

2. Showing that you know nothing about the school. Business schools take
pride in the fact that they each have their own strengths. They want to
see you address those strengths and how you will benefit from them. While
it can be tempting to copy and paste your essays from one school to
another, you'll want to instead make sure that each essay addresses the
strengths of each school. Admission officers can tell when your essays are
so general that you have used them to apply to multiple schools or haven't
done your homework about the strengths of their program. In at least one
of your essays, be sure that you show how the school's particular
strengths match your needs.

3. Parroting back what's on the website or brochure. To try to show their
knowledge about a particular business school, some applicants go to the
school's website or brochure and copy text from them into their essays.
Admission officers are oftentimes the ones who write this material and it
does not impress them to see their own descriptions of their schools in
essays. You need to do your own research. Visiting a school and talking to
some of its students and faculty is critical. By doing so you can include
in your essays what you have learned from sitting in on classes,
interacting with students or observing an activity. This kind of insight
demonstrates that you have taken the time to research the school and
understand what it has to offer you.

4. Assuming the persona of whom you think the school wants. Some
applicants try to be who they think the admission officers want them to
be. They may say that they want to go into a field that they are not
excited about, exaggerate strengths that they think will impress the
school or even try to flatter the admission officers by declaring that
their school is the only one for them. Unless you mean it, the admission
officers will see through this hyperbole. It is better to reveal your
honest intentions, strengths and opinions. You will produce more genuine
and believable essays that will ultimately help you get admitted.

5. Not revealing enough about you. The questions you answer may be about
your family, a figure you'd like to have dinner with or international
travel you've done. But the bottom line is that the admission officers ask
these questions as a way to learn about you. So instead of writing an
autobiography of a historical figure or a detailed travelogue of the
places you've been, make sure the focus is still on you. If you were
writing about a historical figure you may write about what you would want
to learn from him or her and why this is important to you. If you were
writing about travel, you would want to spend on how it has affected you
versus your daily itinerary. In other words, regardless of the question
remember that the essay is still about you.

6. Trying to be funny when you're not. It takes a very skilled writer to
write a humorous essay. If you're not this type of writer your business
school essay is not the place to try to be. You can't miraculously change
your writing style overnight. Often your attempt at humor may appear trite
or plain silly. It's better to stick to your own style.

7. Going overboard with creativity. The business school essay is not a
creative writing project. While creativity is not necessarily a bad thing,
you should not make it the focus of your writing style. The business
school essay is really business writing, which is more focused on content
and ideas rather than delivery. Don't sacrifice the clarity and content of
your essay in order to make it creative.

8. Failing to see your essays as part of the larger picture. You can think
of each of your essays as a chapter in a single book. While each is
important, it's also important how the chapters go together to form the
book. In other words, think about the overall impression that your essays
convey. Do they provide a consistent picture of your accomplishments and
goals? While essays do not need to be closely tied to each other, they
should not be so divergent or contradictory that the admission officer is
confused about who you really are. Write your essays with the
understanding that they will be read together along with the rest of your
application.

9. Not knowing why you want to go to business school. As you answer the
essay questions, you will need to explain why you want to earn an MBA and
how you plan to use the degree to advance your career. The more you
understand your motivations for earning the degree, the stronger your
essays will be. This is something that you need to think about and try to
tie into at least one of your essays. You don't need to have every step of
your future career worked out because admission officers understand that a
business school degree will help you figure this out. But you do need to
have some good reasons about why you want an MBA at this point in your
life.

10. Not showing a continuum from past to present. In your essays,
admission officers are looking for your story. They want to see the past,
present and glimpse of the future. From your past, you should explain what
you have studied or learned from your employment to prepare you for a
business school education. From the present, you should describe why you
want an MBA. For the future, you should give some hint at how you plan to
apply your degree in your career plans. These questions do not have to be
answered in one essay. In fact, you will probably choose to address each
in a separate essay. However, you should make sure that after reading all
of your essays you get a sense of each of these three important parts of
your life. In you are missing any of these parts, there will be a hole in
your story.

11. Forgetting to tie in your goals with the school. It's important that
you not only explain your career goals but also elaborate on how the
business school will help you to achieve these goals. Admission officers
want to see a connection between their school and how it will help you
meet your personal and career goals. This helps them to see what you will
gain from attending their school.

12. Not writing about individual achievements. While it's important to
show that you can be a team player, it is also important to define your
individual accomplishments. Some students only write about their
accomplishments as a part of a team but never address what they
contributed as an individual. This is a big mistake. If you are writing
about a group accomplishment, make sure to describe how you individually
contributed to the success of the group.

13. Writing a resume in paragraph form. Your essays should be more than
glorified resumes. In other words, don't just list your accomplishments.
Describe the importance of them and what you have gained from the
experiences. Analyze and reflect on their value. Whether you have been a
management consultant or a chef, you need to explain how your work
experience fits into your path to an MBA and how you hope to apply your
experience in the future.

14. Failing to use good judgment. Your biggest setback in life may have
been when you didn't get chosen as the lead in a high school drama
production or when you were unfaithful in a relationship, but these are
not the kind of setbacks that business schools need or care to know about.
Ask yourself if what you are writing is an appropriate subject for a
business school essay.

15. Not explaining what you have learned. More important than your actual
accomplishments is what you have gained from them. This is the key piece
of information that admission officers want to know. As you're writing
your essays, think about what you have gotten out of the experience, how
you would approach a similar situation differently and how you have
applied your knowledge to other interactions.

16. Running out of time. It is a mistake to think that you can develop
meaningful essays overnight. Thoughtful essays take time. Thinking about
your goals, the meaning of an MBA and your life's accomplishments takes a
lot of quality time. Give yourself enough time to think about what you've
done and what you believe in to develop the strongest essays possible.

17. Not taking advantage of the optional essay. For a lot of business
schools, the last question they ask is whether you have anything else that
you'd like the admission officers to know about you. In most cases, you
should take advantage of this essay question. You can use it to highlight
a strength you haven't highlighted elsewhere or you can use it to explain
a blemish in your academic or professional record. This is the first essay
that some admission officers read when looking at the essays because they
believe that this open-ended question is where you can really describe
what is important to you and what makes you unique. There are no
guidelines for what you need to write about so you are free to write about
whatever is meaningful to you that you want the business school to know
about. Take advantage of this opportunity.

18. Not addressing an obvious weakness. You might think that if you have
less than perfect grades or if you were unemployed for a period of time
it's best to hide it. This is a mistake. Admission officers will see your
transcript and the dates of your employment. It is better for you to offer
an explanation for these weaknesses than for them to wonder what happened
and assume the worst. Remember that you should provide an explanation, not
an excuse.

19. Not having a point. As you are writing your essays, it's not enough
for the essays to be well written and tell a good story. They also need to
convey the message that you want the admission officers to know about. In
other words, what strengths do they reveal? How do they portray you? What
impression do they leave? Try to take a step back to examine the message
that you are sharing with the reader through your essay. If you can't find
it then your essay is probably lacking in focus.

20. Weak introspection or analysis. Admission officers don't just want to
know about your actions. They want to get inside of your head to
understand your thoughts and motivations. Try to share what you are
thinking to give them a better idea of who you are. Admission officers
expect to see both self-reflection and analysis in your essays.

21. Skimping on editors. It's difficult to edit your own essays when you
are so close to the material. One of the best ways to improve your work is
by having someone else give you feedback. Find business school students or
graduates, friends and family members who are strong writers to look at
your work. Ask them to point out weaknesses, to check for continuity and
to make suggestions on how to strengthen your messages. Their feedback is
a necessity to write a successful essay.

22. Losing your voice through the editing process. While it is critical
that you get feedback from editors, it is equally important that you use
the feedback as a guideline for your writing but that you still retain
your own voice. You don't want your work so heavily edited that it no
longer sounds like you. Similarly, if you blindly accept everyone's
suggestions you might end up with an essay written by a committee rather
than by you. Editing should enhance your writing not take the place of it.

23. Not proofreading. Almost every admission officer can point to an essay
each year in which an applicant writes the wrong school's name. A little
proofreading can go a long way. It's not enough to use your computer's
spell check. Take the time to read each word of your essays and check
grammar, punctuation and spelling. Or if you aren't skilled in
copyediting, find someone who is.

24. Exceeding the word limit. When the business schools ask you for a 500
-word essay, you don't want to give them a five-page paper. Yet, that is
what some students do every year. While admissions officers are not going
to count every word that you have on the page, they do give word limits
for a reason. They have hundreds of essays to read and if each applicant
includes a couple hundred extra words that can result in many hours of
extra time. If you don't want to be penalized for not following directions
or, worse yet, have an admission officer stop reading in the middle of
your essay, stick to the word limit.

25. Not taking some time away from your writing. Like a fine Napa wine,
essays take time to develop. Often the best way to improve your essays is
to take a break from writing them. So write your essays and then allow
yourself some time away. When you return to look at them you'll have a
fresh perspective and will be able to see how you can improve them.

These are the most common essay writing mistakes. Keep these in mind as
you write your own masterpiece. Simply by avoiding these mistakes you can
save yourself a lot of unnecessary aggravation and you will insure that
you have the strongest essay possible.

Top 10 Graduate School Essay Writing Tips
The Pitfalls of MBA Admission Essays
Writing a Personal Statement for Graduate School
Your MBA application essay stepping stone or stumbling block?
The Art of Writing the College Essay

Полезные ресурсы

• www.begin.ru - информация о бизнес-образовании на
русском языке
www.mbastrategy.ua - информация о бизнес-образовании на
русском языке
• www.mbaapplicant.com - темы эссе ведущих бизнес-школ
blog.accepted.com - блог о вопросах поступления
www.justcolleges.com - примеры эссе
 

  • Темы эссе
  • Требования к эссе
  • Написание эссе
  • Примеры эссе
  • Эссе на тему
  • Мини эссе
  • Эссе на конкурс
  • Конкурсные эссе
  • Правила написания
  • Очерк
  • Рецензия
  • Очерк пример
  • Рецензия пример
  • Доклад
  • Доклад на тему
  • Образец эссе
  • Написать эссе
  • Аргумент
  • Контраргумент
  • Эссе читать
  • Организация эссе
  • Парафраз
  • Жанр эссе
  • Роман
  • Эссе на тему
  • Эссе размышление
  • Как пишется эссе
  • Как написать эссе
  • С чего начать
  • Реферат эссе
  • Сборник эссе
  • План эссе
  • Эссе по картине
  • Золотые эссе
  • Примеры эссе по английскому
  • Ошибки эссе
  • Самые распространенные ошибки
  • Подробности
  • Банк эссе
  • Эссе варианты
  • Небольшое эссе
  • Эссе презентация
  • Готовые эссе
  • Аргументы для эссе

 


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